The allure of CHANEL. The whisper of luxury. The iconic click of a gold-capped tube. For decades, CHANEL lipsticks have held a coveted place in the hearts (and makeup bags) of women worldwide. Among the vast and ever-evolving catalog of shades, one number resonates with a particular nostalgia and fervent desire: CHANEL 70. This article delves into the enduring legacy of CHANEL 70, exploring its elusive past, the contemporary iterations that evoke its spirit, where to find current CHANEL lipsticks, and the persistent quest for the original formula beloved by generations.
The Elusive CHANEL 70: A Mystery in Matte and Shine
The precise formulation of the original CHANEL 70 from the 1980s remains shrouded in a certain mystery. While CHANEL's current lipstick range boasts an impressive array of colors and finishes, the exact duplication of a specific shade from decades past is often impossible due to changes in pigment technology, regulations, and overall cosmetic formulations. Barbara P.’s comment, "Looking for the original 70 you made in there’d shades back in the 80’s," perfectly encapsulates the longing felt by many who remember this particular shade. The description "there’d shades" suggests a range of similar colors within the 70 family, adding another layer of complexity to the search. The original 70 likely held a unique combination of undertones and pigment concentration that contributed to its iconic status. This is a testament to the enduring power of a truly exceptional lipstick shade.
Navigating the CHANEL Lipstick Catalog: A World of Color
The sheer breadth of CHANEL's lipstick catalog can be both exhilarating and daunting. From the intensely pigmented ROUGE ALLURE Luminous Intense Lip Colour to the hydrating shine of ROUGE COCO FLASH Hydrating Vibrant Shine Lip Colour, CHANEL offers a diverse range to suit every taste and occasion. Their website, CHANEL.com, provides a virtual try-on tool, allowing users to virtually test shades on their own image before purchasing. This innovative feature minimizes the risk of buying a shade that doesn't complement one's skin tone or personal style. The catalog is organized by collection, finish (matte, satin, sheer), and shade family, making navigation easier. However, the lack of specific shade history beyond current offerings makes pinpointing a direct equivalent to the original CHANEL 70 a challenging task. The brand's commitment to innovation means that while some shades may be discontinued, new shades are constantly being introduced, offering a continuous stream of fresh options.
Where to Buy CHANEL Lipstick: A Guide to Authorized Retailers
Finding authentic CHANEL lipstick is crucial to ensure quality and avoid counterfeit products. While the quest for the original CHANEL 70 might lead to online marketplaces, exercising caution is paramount. Authorized retailers, including department stores like Macy's (as mentioned in the prompt), are the safest bet for purchasing genuine CHANEL products. Macy's often carries a wide selection of CHANEL lipsticks, allowing for in-person testing and consultation with beauty advisors. The CHANEL website itself is another reliable source, offering the convenience of online shopping with complimentary samples and the virtual try-on tool. Other authorized retailers may include high-end department stores, select boutiques, and authorized online retailers. Always verify the authenticity of the retailer before making a purchase, particularly when buying online. Look for secure payment gateways, clear return policies, and customer reviews to help assess the legitimacy of the seller.
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